In today’s fast paced and highly competitive environment, looking your best and first impressions count for 80% of how a person is viewed. For those that are in professional trades, the suit has been an essential tool of the trade for many years. Bespoke made to measure suit sales declined in the 70’s, partly due to cheap mass manufacturing from far eastern countries and partly due to rising costs.

In context, the use of the word “Bespoke” in itself has not come without controversy in the last few years. Bespoke is derived from the work “Bespoken” or “spoken for” It means “made to order”. The Savile Row Bespoke Association is a group of Savile Row Tailors that attempted to set a standard by providing minimum requirements for a garment to be allowed to use its trademark. While they have had success in setting particular standards, The Association failed to protect …